August 2020

A Journey To The Past – How Krill Oil Reached Our Lives

September 1st 2020 Dear Friends and Colleagues Since when krill oils as we known them exist?; who was the first company involved in this business?; is the Chinese Antarctic krill fishery solely business minded?; will the current Norwegian krill oil monopoly last?; is the nascent North Atlantic krill fishery an alternative to its South cousin?. …

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Lets talk about the krill production side. Impact in the prices consumers pay

Dear Colleagues and friends As consumers keep asking why krill products are so expensive, oils and meats for example, lets review the factors that explain the current price structure. This rationale will change once new technologies and operators hit the fishery. It will change the krill economic landscape forcing incumbents to modify their business model to …

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Take a look on consumer’s attitude towards sustainability and Omega3s

As recently published by GOED, FMCG Gurus presented a webinar on global consumer attitudes towards sustainability last week. Interesting findings for the omega-3 space included: 54% of global consumers are concerned with marine life species going extinct — the fourth greatest concern among the concerns listed on the survey. A majority of consumers think brands …

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GOED Achieved a remarkable success in Switzerland

Dear friends The government of Switzerland has increased the allowable upper limit for EPA and DHA omega-3s. The new upper limits apply to both food supplements and foodstuffs intended for people with special nutritional needs. This is a significant increase of EPA + DHA consumption allowance levels. Thanks for following us.